In the ever-evolving world of e-commerce, standing out can be a daunting task. This is especially true when your business operates within a niche market like craft beer subscription boxes, as one of our clients does. Operating in Switzerland's multilingual market, they faced the challenge of driving high-volume purchases due to their specialized audience and an already saturated market.

Despite these obstacles, we were able to run successful campaigns for them that yielded returns ranging from 600% to 1000%. Even with the introduction of iOS14 updates—which posed new challenges due to its shorter attribution window—we continued driving impressive returns.

Our first campaign back in 2020 generated significant revenue - turning a spend of CHF4500 into CHF49000 from just 328 total purchases. That's a whopping return on investment (ROI) of 1075%! Despite increasing difficulties brought about by changes in technology and global events, we have managed to maintain an average ROI around seven times the ad spend.

Fast forward to the holiday season last year (2021), despite global economic struggles caused by ongoing pandemic circumstances; we achieved a solid ROI at 668%.

The secret? Our advertising strategy involved varying copywriting frameworks with hooks designed specifically for our target audience—craft beer enthusiasts—and offers that piqued interest and encouraged clicks. We combined this approach with high-quality product images that performed well across multiple languages (German and French)—a must considering Switzerland’s linguistic diversity.

For retargeting purposes, we also utilized discounts or coupons along with compelling calls-to-action which resulted in effective re-engagement campaigns.